Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do. About the Author ROBERT SOLOMON is the world's leading authority on how to improve creative work by forging and sustaining trust-based relationships with clients. Robert runs Solomon Strategic, a firm he founded in 1999 to provide marketing counsel to advertising agencies, client companies, and individual marketing professionals. Trained as a direct marketer who embraced Digital early on, Robert is known for his expertise as a brand strategist and new business developer. He is an expert speaker and workshop leader who also is certified as an organizational and executive coach, particularly skilled in job search. Robert has handled a wide range of consulting assignments, in both offline and online media, for more than a score of clients, including Ammirati Puris Lintas, Blitz, BoomBox, Brandmuscle, Chase Insurance, Cognitive Arts, Condé Nast, Digitas Health Lifebrands, Deep Focus, Draft Worldwide, Ferrara & Company, Initiative Media North America, PALAZZO | Investment Bankers, PCR, Procurian, R/GA, Saatchi & Saatchi X, Sotheby's, and Womenkind. Robert previously was President of Direct and Interactive Marketing at Ammirati Puris Lintas, General Manager of FCB Direct West, and Senior Vice President of Bronner Slosberg Humphrey (now Digitas). Robert lives in Napa, California with his wife Roberta, and with the world's best dogs, Alvin and Molly. Table of contents Foreword xix
Send to Kindle is a very underrated system to send files to supported devices registered to your Amazon account. You can send books, PDF files and other supporteed documents to your e-reader. Most people send files as attachments in their favorite email client, such as Outlook, GMAIL or even Hotmail. You can send the documents from your main email account and the TO address is your special Kindle email account, you can learn about this feature in their official help file. Send to Kindle also has a dedicated app for PC and MAC, in addition to a Google Chrome Plugin. In order to send EPUB books to your Kindle, they have to be DRM-Free, so the books cannot have any encryption.
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We can also create paperbacks for any books generated through our conversion service (that is, everything except pre-formatted epub uploads). You can use these files for distribution through CreateSpace or any other print-on-demand service you choose.
In late 2020, Amazon recommended using ePub format for publishing new titles and updating previously published titles for users who loaded mobi into Kindle Previewer (KP3). Though it did not state it in that message, it was applicable to reflowable ePubs. Over the last several months, when clients have asked, Westchester has been recommending only receiving the ePub. With Amazon disapproving of sideloading to their devices as a means to preview files, the need for a mobi for review purposes had become obsolete. We do have a few clients with their own, independent need and use cases for mobi, and we continue to create and provide the mobi for them.
Westchester has continued to evolve our ePub offerings to support market needs over the years, and has been providing Amazon-compatible ePub3 files for quite some time. We also offer a variety of services to ensure your ePub and digital products are fully accessible, including alt-text writing capabilities, tagging content, XML file creation, 508 compliance, and accessible WebPDF files.
You can convert EPUB to MOBI with a browser-based conversion tool (like CloudConvert), downloadable software (or Calibre), or a full eBook service that includes file format conversion (like BookBaby).
If you're looking for a professional conversion service, I'd go with BookBaby. BookBaby offers a full quality check for your eBook file format, as well as customer service included at no extra cost with your purchase.
InDesign provides support for the EPUB 2 section in the OPF file. InDesign automatically detects the cover and the print Table Of Contents option. To determine the text type, InDesign uses the epub:type values specified in the Object Export Options dialog.
InDesign creates a single .epub file containing the XHTML-based content. To view the file, you need an EPUB reader. You can also use the Adobe Digital Editions reader, that you can download free from the Adobe website.
The exported .epub file can include a cover image. You can select an image to be used as the cover. Alternatively, you can allow InDesign to rasterize the first page in the exported document or the style source document or the exported book. The thumbnail is displayed in the EPUB readers or the Digital Editions Reader library view.
The client wanted to bring to market educational resources for Mathematics and Science disciplines that provided not only structured curriculum, but interactivity and flexibility to students, together with secure availability across multiple delivery channels.
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