Contemporary Strategy Analysis Robert M Grant Pdf Download UPDATED
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Only since the year 2000 have there been two rival sets of Strategy textbooks, one for the UK and the other for the USA. The central focus of both texts is the same, to capture and communicate the principles of strategy. This focus is shared in Grant by Robert Allen, Professor of Management at Nottingham Trent University, who has been a senior figure in the development of the text and who is General Editor of Grant.
Yet the term'strategy' is not native to North American thinking and writing and correspondingly, more emphasis has been given to the study of the theological ramifications of the current situation than to the planning and carrying out of an action. The result has been a curious situation in which it is possible to analyse specific historical and contemporary situations in close detail, but the overall strategy for future action is not really spelled out. (pp. 38-39)
Grant is a text designed for students of business and management. The author has closely consulted with MBA students on their course requirements. The text is organized into three parts: Part I, Principles of Strategy, Part II, Case Study, and Part III, Strategic Planning and Change. The structure of the text allows students to approach the subject in a logical manner, beginning with the concepts of strategy, applying these to real-life case studies, and culminating in a 'flash' in the last part of the textbook on strategic planning. The cases are drawn from a wide variety of sectors, including media, health, oil, finance, and engineering. The cases are carefully designed to explore the concepts and principles of strategy, leaving the reader equipped to evaluate the strengths and weaknesses of competing strategies in the real world. The book concludes with a review of the strategic planning process, and a discussion of the issues facing organizations today.
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